My Presentation

Hi, my name is Santiago Sánchez, i'm 20 years old and i'm studying trading relations at esca.  Let me tell you that  are different subjects that we must know in order to be such great enterprenuers, but the one i'm in love is with marketing and publicity.

Because i found this subjects really interesting, i decided to become part of one of the great advertising companies, not only in Mexico nut in the world, Ogilvy Advertising.

With more than 50 years helping companies to grow, Ogilvy has improved the way of making companies to notice in the world, by adding intelligence and fresh and celver ideas to show the world how things can be made in a different way.

This company started in 1948, when David Ogilvy began a new company with a new but interesting point of view, and convinced that publicity needed to be made in a different way, so with a low budget and a creepy office began the dream that has become the dream of many others right now.

The central idea that Mr. Ogivly had was that the company's mission was to create publicity that would sell, and the best publicity to do that is the one that builds trademarks.  That's why, for the last 50 years this agency has helped companies like American Express, Sears, Ford, Shell, Barbie and Pond's to be world wide leaders in their specific markets.

Now-a-days, IBM and Kodak have joined this amazing journey oy smart ideas and new concepts to develop great ads but with tons and tons of content that will help the consumers to choose the right option in the market.

Here, i'm in charge of the creative and marketing issues that might be useful during developing a new campaign, that's why, keeping in touch with our clients their costumers is the most important chore we have.

Right now we're developing a huge campaign for Gandhi libraries, to get a lot more costumers but the most important issue is making people to read that's one of our goals, that's why we've developed some of this ads for the highways in Mexico City.  (Here i show an example of this new campaign).

We have thousands of new ideas but we are lack of costumers, that's why, the company's goal for this year is to reach companies, not only in the consuming goods area, but industrial and many others like hotels, restaurants, etc. we believe that anything and anyone can be advertised and the only requirement is to sell quality products.

Hopefully we might become the leader advertising company in Mexico, showing the world that mexican ideas and creativity are in the top of the world.  

Thank you for yur attention.

Teacher this is rough attempt of my presentation, however i think i might add some more info and maybe another chart, please would check it and let me know if it's all right? i really appreciate it. See you on Monday. Take care.

Santiago Sánchez

This Third Week

Hey teacher, well, during this week it was really nice to spend some time practicing with the computer, it was a really nice change, but working on passive voice is quite difficult.  I remember that when my english teacher taught me passive voice for the first time i really had trouble when organizing the grammatic, but now that we are seeing it again i find it a lot more easier but that's thanks the way you teach and explain all this grammatic situations jeje.

Also the subject about dealing with questios was really interesting, i found the article very useful not only for english purposes, but for our entire life.  I hope we can see a lot more of this subjects, this makes english classes very useful, practical and enterteining.

I hope i can get a 10 on the next test jaja i'm counting on you teacher.  Have a nice weekend and see you on monday.

My Second Week

Well, during this week we've seen the importance of communication in a company and the big deal it keeps to improve on creating more efficient ways to make ourselves clear when giving ideas or giving and understanding orders.  E-mail, fax messages, voice mail, and even ordinary mail and text messages are just a few modern ways to keep communication flowing, because now-a-days the smallest mistake can cause millionare loses to any company.

Besides, we've learned how to communicate each other properly, by writing e-mails or making phone calls the best way possible express clear ideas and make the company work.  Also we've learned new vocabulary that definetly will help us in the future.

E-mail

subject: urgent:  Factory supplies

Henry

I know that you've got many issues with the directors and associates but the factory is rushing out of paper, ink and sponges to keep on printing, so is it possible for you to call all the suppliers on Monday morning? We're on a hurry.

Please tell your asistant Anne to call me so we can confirm the petition.

If there's any problem send me an e-mail or call my cell phone, I won't mind if you call on Sunday we must fill the warehouse

Have a nice weekend

Santiago  

Our first week of another period

The new first week

I think that many of the things we've seen are kind of difficult, however it's very important to keep practicing this stuff, because when you speak english you are going to use it no matter what, when or where, but definetely we might slow down to make sure that everybody's understanding, jaja even i have had some mistakes and that shows rehearsal is the key to keep an excellent englis level.  I hope, teacher that we might me able to understand all this grammar forms, besides learning many other things, like universal culture, because when we read the article last week about the help cruzades for africa, really made me thinks about the great situation that many of us are living, so it's great to learn english and improve your worldwide knowledge.

Keep it that way teacher, see you tomorrow.

Santiago Sánchez 

The Hershey Dilemma

The Hershey Dilemma

Well, if i were one of the trustees who want to sell the oldest and most beloved chocolate company in the U.S. (and probably in the world), i must have solid reasons to make it happen, however it's the value people had given to the city which makes this a very tough decision.

I think that if the company and the town are such a big deal for the people who lives there maybe the trustees should find a way to keep the company working, because the memories and experiences of several families are now part of the town's history, besides, tourism is an excellent reason to keep the city going on.

However, if keeping the company is not longer profitable, the best decision might be to start discussions with the villagers to find a solutios that benefits both parts, specially the Hershey town and it's famous school, because the children might be the most harmed.

So i think that talking and finding doable solutions is the best way to find out which is the best way of action, selling or fighting to keep the world's most famous chocolate company on the run.   

 

My English Experience so Far

My Experience so Far

Hi Teacher, well during these english courses at ESCA, i've been rehearsing my english, 'cause you might know that old saying "if you don't use it, you lose it" , and i don't want this to happen.

But i've also found that english is not as difficult as it used to be, and i think is because the teachers, who have teached well during these three years, and i must say thank you to all of you.

But talking about this semester, i've found a few interesting things, and i've tried to improve my pronunciation by listening to your accent, and i'm remembering again a few things that i had forgot but now it's coming back jejeje.

Well teacher i hope i get a 10 on your test next thursday, i'm counting on you jejeje, and i'll keep paying attention so i won't forget my english courses for a long time.  See you on Monday. Take care.