Because i found this subjects really interesting, i decided to become part of one of the great advertising companies, not only in Mexico nut in the world, Ogilvy Advertising.
With more than 50 years helping companies to grow, Ogilvy has improved the way of making companies to notice in the world, by adding intelligence and fresh and celver ideas to show the world how things can be made in a different way.
This company started in 1948, when David Ogilvy began a new company with a new but interesting point of view, and convinced that publicity needed to be made in a different way, so with a low budget and a creepy office began the dream that has become the dream of many others right now.
The central idea that Mr. Ogivly had was that the company's mission was to create publicity that would sell, and the best publicity to do that is the one that builds trademarks. That's why, for the last 50 years this agency has helped companies like American Express, Sears, Ford, Shell, Barbie and Pond's to be world wide leaders in their specific markets.
Now-a-days, IBM and Kodak have joined this amazing journey oy smart ideas and new concepts to develop great ads but with tons and tons of content that will help the consumers to choose the right option in the market.
Here, i'm in charge of the creative and marketing issues that might be useful during developing a new campaign, that's why, keeping in touch with our clients their costumers is the most important chore we have.
Right now we're developing a huge campaign for Gandhi libraries, to get a lot more costumers but the most important issue is making people to read that's one of our goals, that's why we've developed some of this ads for the highways in Mexico City. (Here i show an example of this new campaign).
We have thousands of new ideas but we are lack of costumers, that's why, the company's goal for this year is to reach companies, not only in the consuming goods area, but industrial and many others like hotels, restaurants, etc. we believe that anything and anyone can be advertised and the only requirement is to sell quality products.
Hopefully we might become the leader advertising company in Mexico, showing the world that mexican ideas and creativity are in the top of the world.
Thank you for yur attention.
Teacher this is rough attempt of my presentation, however i think i might add some more info and maybe another chart, please would check it and let me know if it's all right? i really appreciate it. See you on Monday. Take care.
Santiago Sánchez
